How I Write: Editorial Policy

Everything on this site is written and published by me, Ujjwal Ganesh. I plan, fix and grow websites for a living, and I write books and essays about attention, habits and the mind. This page explains how that writing is made, so you can decide how much to trust it.

Who is responsible

I am. Every guide, essay and book page here goes out under my name, and I am responsible for every claim in it.

How articles and essays are made

1. I choose the question and the argument. Topics come from client work, from questions people ask me, and from the research behind my books.
2. I research it. Where a claim rests on a study, I go to the study itself or to a reliable summary of it, not to a blog that quotes a blog.
3. I use AI tools as a writing assistant. I use AI tools to help with outlines, first drafts and editing. They do not decide what the piece says.
4. I edit, check and rewrite. Before anything is published I read it line by line, check facts and figures against their sources, remove anything I cannot stand behind, and rewrite it in my own words and from my own experience.
5. I show my sources. Essays end with notes and sources. Where research is disputed or a popular statistic is unreliable, I say so.

Pictures and illustrations

Book covers and interior pages are from my own books. Photos of me are real photographs. Some illustrations on the books site, such as the series artwork, were made with an AI image tool (Google Gemini) and then selected and edited by me. I do not use AI images to show real people or real events.

Health and wellbeing topics

Some essays touch on thinking habits, stress and self-criticism. They are written for everyday life and are not medical or psychological advice. Where a topic is close to mental health, the essay says so and suggests talking to a doctor or a qualified professional. I have removed older pieces that gave advice on anxiety without the expertise to back it.

Affiliate links

Book pages link to Amazon. As an Amazon Associate I earn from qualifying purchases, and these links are marked as paid links. Earning a commission never decides what I write or recommend.

Client work and examples

When I use examples from client projects, I share them only with permission, or with details changed so that the business cannot be identified.

Updates and corrections

Articles show when they were last updated. When I find a mistake, I fix it and, if the change matters, I note it on the page. If you spot something wrong, please tell me through the contact page and I will look at it.