Skip to content
Ujjwal Ganesh

The LabNotes on SEO, AEO and websites

What I learn doing SEO, AEO and website work: experiments, what’s changing and what works.

40 articles3 topicsWriting since 2024

1234LatestHow to Make a Digital Wedding Invitation With Claude AIHow I built an interactive wedding card with Claude, with a prompt you can copy, free ways to host it and one link to share on WhatsApp.AI · 9 min read · Nov 2026Read the article

Recent

1234Website · 11 min read · Nov 2025Website Conversion Audit: 7 Questions to Find Your Leaks1234Website · 4 min read · Nov 2025Why Urgency Without Ethics Kills Your Brand (And How to Do It Right)1234Website · 9 min read · Nov 2025The C.O.N.V.E.R.T. Method: 7 Steps to a Website That Converts1234Website · 7 min read · Nov 2025Not All Testimonials Are Created Equal: The Anatomy of Social Proof That Sells1234Website · 6 min read · Nov 2025The HiPPO Problem: Why Your Website Redesign Decisions Are Costing You Sales1234Website · 4 min read · Nov 2025Stop Selling Products: The Transformation Framework That Actually Converts
1234

Free 30-minute call

Want this kind of thinking on your own website?

Tell me what your site should do. In 30 minutes you get an honest read on where visitors drop off and what I would fix first.

Book a free 30-minute callSee services

Everything in The Lab

Page 1 of 2 · 40 in total, newest first

  1. 08The 5-Second Rule: Why First-Time Visitors Leave Your WebsiteWebsite · 10 min readNov 2025
  2. 09Why Your Website Traffic Isn’t Converting: 8 Causes to CheckWebsite · 10 min readNov 2025
  3. 10Your Website Visitors Are Lazy, Impatient, and Skeptical—Here’s Why That MattersWebsite · 5 min readNov 2025
  4. 11Your Website is Leaking Money. Here’s How to Use Data to Fix It.Website · 6 min readOct 2025
  5. 12Top Cloud Service Providers in India for Business WebsitesWebsite · 9 min readJul 2025
  6. 13Core Web Vitals: Do They Affect SEO, and How to Improve ThemSEO · 11 min readJul 2025
  7. 14Domain Authority Is Not a Google Ranking Factor: What Google UsesSEO · 9 min readJul 2025
  8. 15Zero-Click Searches: Why Your Old SEO Metrics Are BrokenAI · 5 min readJul 2025
  9. 16AI-Resistant Content: How to Write What AI Can’t ReplaceSEO · 10 min readJul 2025
  10. 17Audience Research vs Keyword Research: Why You Need BothSEO · 9 min readJul 2025
  11. 18First-Hand Content: How to Show Experience for Google’s E-E-A-TSEO · 9 min readJul 2025
  12. 19How Google’s Query Fan-Out Is Changing SEOSEO · 8 min readJul 2025
  13. 20Fixing Digital Silos: Why Website Ecosystem Integration is EssentialWebsite · 4 min readJul 2025
  14. 21Website Compliance: A Guide to Data Privacy and Accessibility LawsWebsite · 4 min readJul 2025
  15. 22The Ultimate Website Maintenance Checklist for Small BusinessesWebsite · 4 min readJun 2025
  16. 23Website Conversion Funnel and Call to Action Best PracticesWebsite · 9 min readJun 2025
  17. 24Website User Experience Best Practices for Small BusinessesWebsite · 9 min readJun 2025
  18. 25Essential Pages for a Business Website, and What Each NeedsWebsite · 9 min readJun 2025