Skip to content
Ujjwal Ganesh

Fixed fee

SEO and AI search audit

Find out what is holding your site back in Google and in AI answers. Every problem is ranked by what it costs you.

For businesses whose site brings fewer visits or enquiries than it should, when nobody can say why.

Book a free 30-minute callHow it works

This is for you if

  • Traffic has been flat or falling for months, and every explanation so far has been a guess.
  • You are about to redesign and want to know what to protect.
  • You took over a website, and with it an SEO history you can't see.
  • An agency sends monthly reports, but enquiries don't move.
  • You want to know whether ChatGPT and Google's AI answers mention you, and why they don't.

What you get

  1. A ranked fix list

    Each problem, the pages it affects, what it is likely costing, who should fix it and the effort involved.

  2. A plain-language report

    With a one-page summary for whoever approves the budget.

  3. An AI visibility check

    What ChatGPT, Gemini and Google's AI Mode say when buyers ask about your category, and which pages they cite.

  4. A tracking check

    Whether your forms, calls and key events are measured correctly in Google Analytics 4.

  5. A walkthrough call

    With you and your developer.

  6. Follow-up questions

    By email after the walkthrough.

The audit covers crawling and indexing, site structure, speed and Core Web Vitals, mobile use, titles and content, internal links, structured data, backlinks, and local listings where they matter.

How it works

  1. Call and access

    You tell me the goals. I get read access to Search Console, Analytics and the CMS.

  2. Crawl and data

    A full crawl including PDFs and files, Search Console exports, rankings and a look at three competitors.

  3. Analysis

    I look for patterns and causes, not a count of errors. The first explanation is often wrong, so I check it against the data.

  4. Report and walkthrough

    You get the fix list and the report, and we go through them together.

Larger sites need more crawling, so the quote reflects the number of pages.

Proof

A school, from 1 to 28 of 31 admission searches on page one

Parents search by area and school board, and the site's pages didn't match how they searched. I mapped each admission search to one page, then rebuilt titles, headings and copy around the area names and the board. Between December 2024 and June 2025, the school went from 1 to 28 of 31 searches on page one, 16 of them in the top three. When a second campus opened, it got its own section so the two wouldn't compete in Google. It reached page one for all 26 of its searches.

Source: rank tracking, checked every two weeks.

What I won't do

  • Hand you a 200-page tool export. I check every item on the list myself and cut the noise.
  • Tell you to fix everything. Most sites have five to ten problems that matter. The rest can wait.
  • Make a retainer the only way to act on it. The list is yours to give to your own team.

Questions

How is this different from a free tool report?

Tools find symptoms: 400 missing alt tags, 90 slow pages. They can't tell you which three problems cost you enquiries. That judgement is what you pay for.

Will my team understand it?

Yes. Each fix is written for the person who will do it, with the page and the change expected. Your developer gets the technical notes and you get the summary.

Should we audit before or after a redesign?

Before. The audit shows which pages and URLs earn traffic, so the new site keeps them. Done after, it is a damage report.

Do you fix the problems too?

If you want. I can do the work, guide your developer, or hand over the list and step back.

What do you need from us?

Read access to Search Console, Google Analytics and the CMS. Then an hour of someone's time at the start and at the end.

Does it really cover AI search?

Yes. It checks whether your pages can be crawled and cited, what buyers ask the assistants about your category, and whether you're mentioned. Google says its AI answers draw on its normal search index, so much of this overlaps with good SEO.

Send me your website address.

I'll look at the site before we speak, so the 30 minutes are about your website, not a sales pitch.

Book a free 30-minute call

Free, and without obligation.

Other ways I can help