Free chapter
Read the first chapter of Decoding The Click, free
The opening of the book as a 26-page PDF: the Promise, the Introduction and Chapter 1, The Four Truths of Online Behavior. It takes about 25 minutes to read, and it explains why more traffic rarely fixes a website that doesn't sell.
You confirm your email address, then the PDF opens. After that you get one email a month, Notes from the work. Unsubscribe in one click. Privacy policy
What Chapter 1 covers
Every visitor to your website arrives with four instincts. The chapter takes them one at a time, with the stories and numbers behind each.
- LazyThe Law of Least Effort: every extra thing a visitor has to work out costs you attention.
- ImpatientThe Currency of Now: why a one-second delay matters more than it looks.
- JudgmentalThe First Impression Fallacy: visitors form an opinion in about 50 milliseconds.
- SkepticalThe Trust Deficit: trust is earned signal by signal, before any sale.
Who it is for
Business owners and marketers whose website gets visitors but not enough enquiries or sales. No technical background needed.
The rest of the book turns these four truths into the C.O.N.V.E.R.T. Method: Clarity, Obvious Action, Now!, Value, Evidence, Refinement and Testing. See the full book.
What happens next
- You get one email from hello@ujjwalganesh.com asking you to confirm your address.
- The chapter opens as soon as you click Confirm. You can read it in the browser or save the PDF.
- Once a month you get Notes from the work: one real website problem and how it was fixed. Unsubscribe whenever you like.