Key takeaways
- Visits from organic search grew from 196 in June 2025 to 857 in November 2025, peaked at 1,093 in April 2026 and were 769 in October 2026.
- Twelve buying guides published in July 2025 brought 56% of Google clicks by October and November 2025. The service pages still rank past page two.
- Lead tracking only began in June 2026, so the first year shows visitors, not enquiries. Set it up on day one.
VD Aircon services, repairs and installs air conditioners for homes and businesses across Singapore. The company behind it, Vedha Construction Pte Ltd, has been in the trade since 2016.
In May 2025 I took on its website. It was a simple HTML site that brought in almost no visitors from Google. I rebuilt it on WordPress, added service pages and a blog, and have run its SEO since.
Visits from organic search grew from 196 in June 2025, the first full month on the new site, to 857 in November 2025. They peaked at 1,093 in April 2026 and were 769 in October 2026. Here is what I did, what the data shows, and what did not go to plan.
VD Aircon at a glance
| Client | VD Aircon (Vedha Construction Pte Ltd), Singapore |
|---|---|
| Business | Aircon servicing, repair and installation for homes and businesses |
| My role | Website rebuild, content and SEO, from May 2025 |
| Data | Google Search Console and Google Analytics 4 |
| Organic visits a month | 196 (June 2025), 857 (November 2025), 769 (October 2026) |
| Google clicks a day | 9.1 (July 2025), 24.4 (November 2025), 19.2 (October 2026) |
| Average Google position | 38 (July 2025), 17 (November 2025), 15 (October 2026) |
Where VD Aircon started
The old site was a simple static HTML site. It had no separate page for each service and no blog. So Google had little to match against searches like “aircon chemical wash” or “aircon not cold”.
I can’t show you the old site’s numbers. Search Console keeps 16 months of data, so its figures from before July 2025 are gone. Google Analytics starts with the new site in May 2025. Every number in this case study comes from the new site.
What I did, month by month
The publish dates below come from the site itself.
- May 2025: the rebuild. A new WordPress site with a new design and 19 pages. Twelve are service pages: servicing, repair, installation, cleaning, maintenance, compressor repair, fan coil repair, emergency same-day repair, new and reconditioned systems, commercial aircon, and specialised systems. I also worked on the on-page and technical SEO.
- June 2025: 14 troubleshooting posts. Each answers something owners search for when an aircon misbehaves: water dripping, a blinking light, warm air, a bad smell, short cycling, a high bill.
- July 2025: 12 buying and ownership guides. They cover HDB installation, a BTO brand comparison of Daikin, Mitsubishi and Panasonic, and the most reliable brands. Others cover installation costs, landlord and tenant servicing, climate vouchers, 5-tick savings, servicing contracts, condo problems and error codes.
- August and September 2025: 16 brand pages. One for each major aircon brand, from Daikin and Mitsubishi Electric to LG and Gree.
- October and December 2025: 16 commercial pages. Offices, shops and malls, restaurants, warehouses, server rooms, hotels and schools, plus air handling units, cassette, ducted and VRV/VRF systems.
- 2026: more guides and local pages. 38 more posts, on topics such as haze protection, NEA energy labels and repair versus replace. In May and June, 18 area pages from Bedok to Tampines and 6 service pages, including chemical wash and pressure tests.
The results
VD Aircon: visits from organic search, by month
In the first five months, Google clicks a day rose 2.7 times, from 9.1 in July 2025 to 24.4 in November. The average position moved from 38 to 17. Visits from organic search grew 4.4 times, from 196 in June to 857 in November.
The growth did not come from people searching for the company’s name. Searches containing “Vedha” or “VD” brought 41 clicks in July 2025 and 39 in November. Every other search rose from 213 clicks to 693.
It was also the right audience. In November 2025, 632 of the site’s 732 Google clicks came from Singapore.
Here is the same story in Search Console. Clicks are in blue, impressions in purple and average position in orange, where higher on the chart means a better position.
| Month | Google clicks | Average position | Organic visits (GA4) |
|---|---|---|---|
| Jul 2025* | 254 | 38.1 | 343 |
| Aug 2025 | 267 | 32.8 | 364 |
| Sep 2025 | 447 | 26.4 | 558 |
| Oct 2025 | 681 | 18.3 | 760 |
| Nov 2025 | 732 | 17.1 | 857 |
| Dec 2025 | 651 | 16.3 | 788 |
| Jan 2026 | 440 | 19.0 | 583 |
| Feb 2026 | 498 | 15.8 | 656 |
| Mar 2026 | 730 | 11.4 | 943 |
| Apr 2026 | 822 | 10.2 | 1,093 |
| May 2026 | 724 | 13.3 | 923 |
| Jun 2026 | 696 | 16.2 | 943 |
| Jul 2026 | 458 | 20.0 | 688 |
| Aug 2026 | 557 | 20.1 | 738 |
| Sep 2026 | 524 | 17.2 | 736 |
| Oct 2026 | 596 | 15.2 | 769 |
What drove the growth: buying guides
The 12 guides from July 2025 did most of the work. In October and November 2025 they brought 791 of the site’s 1,413 Google clicks, 56%. Their average position was 8.
The top searches were the questions people ask before they buy an aircon: “best aircon brand singapore”, “daikin vs mitsubishi aircon” and “best aircon singapore”. The BTO brand guide alone brought 274 clicks in those two months.
In other words, many visitors found VD Aircon while choosing an aircon, before they needed a technician. That is the case for writing content that answers buyers’ real questions. My guide on audience research beyond keywords shows how to find those questions.
What did not go to plan
The service pages lag. In October and November 2025, the service pages brought 178 clicks at an average position of 34. In September and October 2026 their average was 28. The guides bring readers, but the pages that sell the service are still past page two.
There were two dips. Clicks fell from 651 in December 2025 to 440 in January 2026, then recovered. From May 2026 rankings slid, and July brought 458 clicks against 822 in April. These months overlap Google’s December 2025 and May 2026 core updates and its June 2026 spam update, according to the Google Search Status Dashboard. I can’t prove what caused either dip. By October 2026 the average position was back to 15.
The first year has no lead data. Lead tracking in Google Analytics only began in June 2026. So for the first year I can show you visitors, not enquiries. From July to October 2026, organic search brought 186 lead events in Google Analytics, 54 of them in October.
Two things were off the table. For its own reasons, the client chose not to have a Google Business Profile and not to show prices on the site. Both matter for a local service business. A Business Profile is how a company shows up in Google Maps and the local map results, and visible prices help buyers decide. Had we been able to set up and optimize both, I believe the results would have been better.
What any service business can take from this
- Answer the buying questions, not just the service. Most of VD Aircon’s search traffic came from guides that help people choose, not from the service pages.
- Set up lead tracking on day one. Traffic is easy to show. Enquiries are what an owner pays for, and you can’t measure them after the fact.
- Read brand and non-brand searches apart. If growth only comes from people typing your name, SEO is not what grew it.
- Judge the trend over months. Neither dip here took the site back to where it started.
If you run a service business and want this kind of work on your site, look at my SEO and AI search consulting. If your site needs rebuilding first, as VD Aircon’s did, see website design and development.
