- 12+years in SEO and websites
- 400+SEO projects
- 100+websites
- 70people in the team I led
- 400+new hires trained
- 25books written
Background
How I got here
- 2012 to 2016
Student, guest writer, blogger
ITS Engineering College, Greater Noida
B.Tech in Computer Science. My online work started alongside it: writing for friends' websites as a guest author, and running my own blog.
- 2016 to 2022
Senior SEO Team Lead
Seoczar IT Services, Noida
I ran an SEO team of 70+ people across 100+ client websites. I trained 400+ new hires, from SEO basics to penalty recovery, and brought 12+ sites back after Google penalties.
- 2022 to now
SEO and Website Project Manager
Adtric Solutions, Noida, working remotely from Patna
I plan and deliver websites end to end: sitemap, wireframes, specs, build, SEO and launch. The work spans banking, real estate, manufacturing, education and consumer brands, including a bank's move to a new domain under a regulator's deadline. The results on my service pages come from this work.
- Alongside
Author
25 books so far
Two are about websites that sell. The rest are about psychology, history and the quiet, everyday moments that shape us, plus picture books for children.
Why a website consultant writes books
Both jobs start with the same question: what does this reader need, and in what order?
A website that forgets its visitor gets no enquiries. A book that forgets its reader doesn't get finished. Each job keeps me honest about the other.
What I work with
- Search and data
- Google Search Console, Google Analytics 4, Semrush, Ahrefs, Screaming Frog
- Building
- WordPress, Laravel, PHP, HTML, Shopify, cPanel
- Design and planning
- Figma, Canva
- AI
- Claude, ChatGPT, Gemini
- Teams and email
- Slack, Microsoft Teams, Mailchimp
Outside work
I live in Patna, where I also went to school, at St. Joseph's High School. I'm a father to two daughters. Much of my own time goes into reading and writing, and a lot of it ends up as books.
Have a website problem? Tell me about it.
The first call is free, and it's about your website, not a pitch.









